The Challenge

A skilled personal development coach was facing financial difficulties due to her limited knowledge of social media and digital marketing.

In today’s digital age, potential clients often first seek coaching services online, where they can also view reviews. Recognizing this trend, she approached our team for assistance.

Our Solution

Our initial strategy meeting concluded that leveraging video testimonials would be most effective.We successfully obtained video reviews from three of the coach's past clients, which showcased their positive experiences.

These testimonials were combined with compelling, action-driven content and targeted to the right audience.

The Outcome

We launched two targeted ad campaigns simultaneously—one for general coaching and another for specialized services.

Results were immediate:

- The general coaching campaign generated 8 leads on the first day, each costing $35.14.

- The specialized services campaign produced 2 leads, with each costing $89.69.

Subsequently, the number of leads continued to grow daily. This influx was so effective that the coach’s schedule became fully booked for the next three months.

This case study illustrates the power of understanding and utilizing digital platforms to enhance visibility and attract quality clients in the coaching industry.

The Challenge

Like many professionals, even skilled life coaches sometimes need help in areas outside their expertise.

This was the case for a highly recommended life coach who excelled at empowering people to maximize their potential and achieve their desired lives.

However, attracting clients was a stumbling block for him until he reached out to us for assistance.

Our Solution

To address his needs, we launched a series of four progressively successful ad campaigns.

These campaigns strategically targeted potential clients on Facebook, directing them to a carefully crafted landing page.

This page detailed the coach's services, his approach to helping clients, and testimonials from those he had already transformed. Our ads utilized compelling copy and engaging graphics to draw visitors to the landing page.

The Impact

The results were outstanding!

Over six months, each campaign outperformed the last, cumulatively generating over 700 leads. This influx of prospects resulted in 761 scheduled calls, allowing the life coach to significantly expand his client base.

The campaigns were not only effective but also cost-efficient, with the cost per lead dropping to as low as $1.68, while the highest cost per lead was maintained below $61.04.

Through these targeted digital marketing strategies, the life coach experienced remarkable business growth, proving the power of expertly crafted and executed advertising.